Considering the passage of months and years, it is tougher for virtually any company to enhance its ranking within the Google serps. The difficulty is a result of 2 issues:
1. There are an increasing number of sites resulting in much more jockeying for the same placement on the 1st page within the Google serps
2. Google evolves its placement variables or sets of rules with time so actions your contractors had taken not too long ago will no longer apply.
As an example, it wasn’t too far back that there wasn’t any Twitter or Instagram. And these social signals would not make a difference with regard to positioning your site within the serps. But if you take a look the latest research on the variables that correlate with higher-ranked sites and the truth is that 7 of the top 8 variables impacting your serps are social signals http://www.searchmetrics.com/en/services/ranking-factors-2013.
Options for Sustaining as well as Increasing Search Position
Even if you are not concerned with more traffic within the serps, it still requires focus to maintain the placement you’ve got or else you will continue to decline in ranking. Your choices are as follows:
1. You can have a current employee handle this job and also learn what to do with 2-3 days of study from affordable classes that may be bought online. The employee would probably need to spend four to six hours every week of time to produce social signals, generate back links, participate in discussion boards as well as guest blog. Some minimal expenditures in services that would speed up these kinds of responsibilities, maybe $100 per month, would likely enhance the productivity of the time put in.
2. You are able to use outside agencies for this kind of function and the least costly method of doing this is with an overseas service provider. We would recommend Guru.com or similar service where a lot of SEO contractors will perform this sort of work for about $10 hourly. Needless to say, just like any contractor, you might need to try 2-3 before you find the the person who will be careful, skilled as well as stays on top of your job. To make use of an SEO consultant located in the United States is likely way too costly for what is really a great deal of grunt work.
3. You personally, as the business owner, could do this on your own. Because of the worth of your time, you would employ more tools to improve these functions requiring an investment of maybe $250 per month for companies that will submit guest articles, generate back links and supply social signals. Your time can be devoted to providing content for example content, comments or book marks as raw material for these automated services. There are surely services that will do the content creation to suit your needs but in our encounters, this brings about low-quality articles and the dedication of someone who knows your organization as well as market pays off in composing better quality written content.
Determined by your current requirement to boost Google ranking, there are more tasks that may need to get accomplished. This would include having a contractor to review your on-page seo to make sure your site is properly organized for best search engine results and in addition developing a blog network to create a significantly increased quantity of back links.